Lead Better Conversations Everywhere!

Most relationships break down because we’re having the wrong conversations. The Primal Question helps you uncover the core need underneath the conflict, for you and for others. Once you can name it, trust builds faster and connection gets easier.

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Used to reduce conflict, improve leadership and upgrade relationships.

Work. Home. Everywhere humans collide.

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“You don’t overreact randomly. You don’t shut down out of nowhere. You don’t get defensive for no reason. You’re protecting something deep inside of you.”

The Primal Question is a simple framework that reveals the core emotional need driving your patterns.


“It shows what’s underneath defensiveness, control, people-pleasing and overthinking. Once you know the need, you know the real issue.”


Mike Foster
Founder/Author of “The Seven Primal Questions”

What does this fix in real life & relationships?

Say what you need without feeling guilty

Hear others without taking it personally

Stop repeating the same fights

Lead better conversations at work

Build trust faster

Use Primal Question when:

A conversation gets tense.

Someone shuts down.

Feedback triggers defensiveness.

You feel “too much” or “not enough”

You keep having the same problems.

How It Works

#1

Take The
Assessment

Takes 5 Minutes.

#2

Get Your Primal
Question

Instant Results.

#3

Use The
Framework

Build trust.

TAKE THE ASSESSMENT

What’s your Primal Question?

Learn the simple question that drives your life, your communication, and your future.

TAKE THE ASSESSMENT ⟶

Over 150,000 people use it. Over 250 coaches certified!

Is this for you?

Individuals

Find your Primal Question and learn how it influences your life and communication

TAKE THE ASSESSMENT ⟶

Coaches & Leaders

Get certified and use PQ with clients and teams.

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