Become a Certified Primal Question PRO In 4 Weeks

Master 1 Simple Framework to Transform Clients Faster & Scale Your Practice

No offense… but coaches & counselors take WAY too long to help their clients transform.

Primal Question PRO equips you to fast-track results for every client, so you increase retention, referrals, and your rates. Are you ready to become known as a “go-to” guide for transformation? Join our next 20-person, online cohort.

"One of my favorite wins since joining this certification program truly is seeing the fast progress in the clients that I work with."

- Jenn Kliewer

QUICK QUIZ: IS THIS FOR YOU?

Primal Question PRO is for People Who HELP PEOPLE FOR A LIVING

1. Are you a Professional Coach or Counselor looking to add new tools to your toolbelt to better serve your clients?

Primal Question PRO is primarily for established (or aspiring) coaches and counselors like you. The Primal Question model will help you accelerate results for every client by cutting straight to the ROOT of your client’s problem.

Why this matters: Your clients aren’t paying for sessions. They’re paying for transformation. When you help clients transform faster, they stay longer and refer their friends. This helps you fill your practice, create a waitlist, and raise your rates.

Everything hinges on Speed of Transformation, and the Primal Question will help you accelerate it for every client.

2. Are you a Pastor or Ministry Leader who feels ill-equipped for the "people problems" on your team?

Most ministry leaders don't know how to handle these crucial moments. That’s because ministry programs focus 99% on theology and 1% on people skills, but the work of ministry is often the reverse.

Primal Question PRO will give you PhD-level knowledge on why people do what they do, so you can tailor your pastoral care to their needs. Even in a 15-minute conversation between services, you'll know how to create breakthrough for anyone on your team or in your congregation.

3. Are you a Business Leader who needs to handle coaching moments that inevitably arise on your team?

Like it or not, you're in the people business. The employee who's underperforming, the team drama impacting productivity, the high-potential leader struggling with confidence, all of this is impacting your bottom line. You need to know how to put your people in position to thrive.

You need a tool that helps you address the root issue of their problem in a 15-minute conversation, so you can keep your team running efficiently.

Primal Question PRO will equip you to do exactly that.

BOTTOM LINE: If you help people for a living, Primal Question PRO is for you!

“Using Mike's primal question tool this last year has really accelerated the rate that my couples can de-escalate, own what they need, find words for it, very practical action steps."

- Lori Pearring, Licensed Marriage & Family Therapist

Ready to Become Known for Transformation?

"I've done a lot of trainings. This is a training like no other. If you're already doing well in your business, this will help you level up. If you're just starting out, this gives you everything you need."

- Debra Heslin, NLP Trainer & Coach

Join the Next Cohort On
October 6, 2025!

Registration Closes October 3, 2025, at 11:59 PM Pacific

  • Most programs are either too long or too rushed.

    5-12 month trainings are a massive commitment of time and energy, but 2-day intensives feel like drinking out of a fire hose. This 4-week format gives you time to absorb the content, practice the framework in real life, and ask questions that come up, so you feel equipped by the end of the month.

  • Get the best of both worlds: live interaction and on-demand training.

    • On-Demand Training: The core content is recorded, so you can watch it at your own pace. 

    • 5 LIVE Masterclass Mondays: You’ll attend weekly training calls where you can ask questions and watch Mike Foster coach people live, so you can see the Primal Question in action.

    • 24/7 Community: You will be added to an online community of 19 others in your cohort, so you can cheer each other on, share ideas, and ask questions.

    This format ensures you can move at your own pace without missing the power of community and mentorship.

  • No travel. No time away from your practice or family. You can complete the training from anywhere—on your schedule. Everything is recorded, accessible, and designed to fit seamlessly into your real life.

  • You won’t be doing this alone.


    You’ll join a cohort of like-minded coaches, counselors, and leaders who are also committed to transformation. Expect encouragement, collaboration, and the kind of real-time feedback that helps you integrate the model with confidence.

Once You Master the Primal Question Framework, You Will…

  • Spark Life-Altering “Aha Moments” in Any 15-minute Conversation

  • Create More Clarity in 1 Hour Than Most Get in 1 Year of Counseling

  • Know How to Unlock 1000 Insights for Every Client, Using 1 Question

  • Never Feel Like You’re Guessing in a Session Again

  • Stop Waking Up Worried With 2 AM “Session Stress”

  • Retain Clients Longer Because They See Tangible Results

  • Get More Referrals From Happy Clients (Without Asking Them)

  • Build a Waitlist Because Word is Spreading About Your Work

  • Double Your Rates Because Your Work Is Absolutely Worth It

  • Attract New Coaching, Speaking, and Writing Opportunities

  • Become Known as a “Go-To” Coach for Transformation

Sound too good to be true? It shouldn’t. Because ALL of these are real examples of results from our Primal Question Certified Coaches.

Just like them, you’re going to master the powerful tool that established Mike Foster as the “go-to” coach for leaders in crisis and allowed him to go from charging $150 per hour to earning well over $1,000 per session.

"Mike Foster has been completely hands-on. Such an encourager and not just a figurehead of the program, because it's his program and the Primal Questions are his baby, but he is actively involved in the entire program.”

- Shannon West

Meet Your Guide!

Known as the Mr. Rogers of personal development, Mike Foster is a best-selling author, speaker, and executive coach who empowers others to turn their setbacks into superpowers.

  • Creator of The Seven Primal Questions

  • Coach to CEOs, Reality Stars, & Grammy-winners

  • Your Primal Question PRO Trainer!

His work has been featured in The NY Times, Good Morning America, GQ, RELEVANT Magazine, and more. He lives in San Diego with his wife of 30 years and their 2 fluffy dogs.

After discovering the Primal Question, Mike filled his practice, packed his keynote schedule, and raised his rates from $150 per hour to well over $1,000 per session.

Now, he’s ready to show you how to transform lives and scale YOUR practice inside Primal Question PRO!

  • "This program blew my mind! The content, the community and the camaraderie has been beyond any expectations! It's been like having a group of 100 strangers become your biggest fan overnight, offering advice or help and celebrating with you along the way."

    Holly Holland

  • "The Primal Question Certification process has been a very positive and life-changing experience. I have never felt like a 'trainee', but rather, an individual who learns the content at my own pace, interacts with the community for reinforced learning, and really, having my own discovery process."

    Mark Galli

  • "I have loved how the PQ can relate to all different types of relationships, conversations and it has been more than helpful in my day-to-day encounters."

    Gretchen Shafer

  • "The best part of Primal Question Coaching is the supportive community. It has been so very life-giving and inspiring to learn and grow alongside likeminded individuals."

    Erin Montgomery

  • "I have never had so much personal growth. So I would challenge you to find anyone that regretted being a part of this program once they became a part of the program."

    Shannon West

  • "If anyone were sitting on the fence debating whether or not to consider the primal question certification, honestly, it's a gift. And investing in yourself empowers you to make such an amazing impact on where you're called to be in the community."

    Brenda Silva

  • "This framework is simple. Anyone can understand it and apply it to their life and walk in more freedom."

    Karna Atkinson

  • "Exceeded all expectations. The support team is a dream team. The PQ concept is a powerful tool in coaching and personal relationships."

    Erich Roehl

Alright, I know what you’re probably wondering…

Why Does the Primal Question Framework Work?

Great Question. I’m so glad you asked!

Most coaches & counselors focus on surface-level issues.

They help clients change their behavior or process emotions. This is not bad! Clients can experience some growth from this. The problem is, it’s not DEEP enough. Here’s my question: Why focus on behaviors and emotions when you could focus on what's driving both of them?

The Primal Question Framework is powerful because it’s laser-focused on one thing: Unmet Needs.

Your client’s Apex Emotional Need (a.k.a. their Primal Question) drives 99% of their life. Until it’s addressed, it will keep popping up in different ways. That’s why clients stay stuck in the same patterns, even after years of work.

Primal Question PRO equips you to quickly address and coach to this need, so your clients experience massive growth in 1-3 sessions and work with you for years.

"The Primal Question program has impacted my life in so many ways. It helped me understand that glitch, that thing you know is there but can't put a label on. When I discovered my Primal Question, it changed everything."

- Amy Mays

What Makes the Primal Question Different?

Primal Question

  • Simple: The Primal Question uses clear language that clients immediately “get”. This simplicity leads to action, which is the only thing that creates change in our lives.

  • Effective: The Primal Question has “torque” because it focuses on unmet needs. This is the root of your client’s problem, which is why focusing on this 1 thing changes everything.

  • Pervasive: This 1 question is packed with 1000 insights. It touches every relationship, all performance, and all emotional health, which means you can help clients for years.

Other Models

  • Confusing: Most models are confusing and packed with Psycho Jargon. Even if YOU understand them, their power gets lost in translation, so your clients don’t grow.

  • Surface-Level: They focus on behaviors and emotions instead of the core issue driving them. That’s why clients keep circling the same issues over and over for years.

  • Isolated: Other models specialize in one area of life, which means you can only serve clients in that specific niche. When they grow beyond it, the engagement ends.

I love the power of a simple tool that everyone can relate to, that helps us understand why we do the things we do and invites us to intentionally live in ways that honor ourselves, God and others!"

- Lori Pearring

How Primal Question PRO Works

Primal Question PRO is a comprehensive 4-week certification program designed to transform coaches, counselors, and leaders into master practitioners of the Primal Question model.

When you join, you will get instant LIFETIME access to the On-Demand Curriculum & Primal Question PRO Community. Then, you will be invited to 5 Masterclass Monday calls with Mike Foster, where you will receive LIVE training and Q&A. Keep reading to get a detailed overview of the curriculum and all the exciting bonuses you will get when you sign up for this inaugural cohort!

PILLAR #1: Primal Question Coach Masterclass

VALUE: $2,500

  • Therapy has value, but too often, growth is so slow that it becomes more like Trauma Karaoke. Clients say the words. They memorize the jargon. They can speak the lingo, but they stay stuck! The Primal Question will equip you to move clients beyond insight to actual healing. In this lesson, you will learn…

    • The 7 Questions Driving Every Single One of Your Clients

    • What Exactly Makes the Primal Question Different From Every Other Model

    • How the Primal Question Can Double Your Effectiveness 

    • Why Accelerating “Speed to Clarity” is Vital for Your Clients

    What you’re about to learn will change the way you coach and lead people forever. It will separate you from the pack and establish you as a go-to guide for leaders in crisis.

  • Most coaching stares at wounds and calls it "insight." It feeds the victim story. It keeps clients circling their pain like vultures circling roadkill. The Primal Gift will equip you to weaponize your client's sensitivity instead of trying to eliminate it.

    In this lesson, you will learn…

    • Why Focusing on Healing Wounds Actually Keeps Clients Wounded

    • The Latent Superpower Living Inside Every Painful Story

    • 3-Part Sequence to Turn Victim Energy Into Heroic Purpose

    You'll become the coach who turns wounds into weapons and helps clients write a new song of purpose instead of singing the same sad chorus of their pain.

  • Most coaches get lost in the details of their clients' stories. They spend entire sessions listening to complaints about bosses, spouses, and circumstances without ever identifying what's really driving the behavior. 

    In this lesson, you will learn…

    • The Tree Metaphor: Why Smart Coaches Dig Roots Instead of Hacking at Branches

    • 3 Core Needs Beneath The 7 Primal Questions (& Signs of Each)

    • The PCP Framework for Diagnosing Any Client in Under 5 Minutes

    Instead of getting stuck in your client's drama, you'll quickly diagnose what they actually need and address the real problem driving their behavior.

  • Most coaches get intimidated & impressed by successful clients, so they go soft. They complement their achievements and act like cheerleaders instead of coaches. This is the fastest way to lose their respect.

    In this session, I’ll show you…

    • Why Elite Clients Fire "Nice" Coaches and How to Become Someone They Want to Hire

    • 3 Unique Blind Spots That Sabotage High Performers (& How to Coach Through Them)

    • A Truth-Telling Method That Makes Billionaires Pay Premium Rates to Work With You

    You'll become the rare coach who can handle clients that intimidate other professionals—and they'll pay premium rates for that courage.

  • Smart, successful adults STILL make decisions based on the childhood fears and survival strategies they developed around age 9. Their reasoning sounds mature, but it's actually driven by the scared little kid inside them. The Self-Leadership Upgrade will equip you to help clients operate from adult wisdom instead of childhood programming.

    • Easy Ways to Spot "Kid Logic" Language in a Session

    • How to Install "Adult Wisdom" That Gives Clients Control Again

    • The 3 Specific Upgrades to Make the Truth Stick (So It’s Not Just “Positive Self Talk”)

    Your clients will stop being controlled by their past and start making mature, grounded decisions that actually serve their current reality. All of this will happen at the neurological level, so their brain is rewired forever.

  • Most coaches let clients ramble on and on. After 45 minutes, nothing has changed. This isn’t coaching (or counseling). This is just expensive conversation. The PQ Coaching Map will put an end to this and help you lead productive sessions.

    You will learn…

    • PQ Coaching Map That Prevents Sessions From Wandering Aimlessly

    • Exactly How Long to Listen, What to Listen For, and When to Stop the Story

    • How to End Every Session With Concrete Action That Creates Results

    You’ll become a confident coach who knows exactly how to lead the session (instead of letting the client drive), and your client will leave knowing exactly what to do next.

  • Most marriage counseling has a terrible success rate because it treats both partners like they have the same needs. It “referees” fights instead of translating deeper languages. I’ll teach you the 3 Communication Languages, which will equip you to make couples fluent in each other's core needs.

    • How the Primal Question Transformed My Marriage 

    • Why “Money & Sex” Are NOT the Main Causes for Divorce

    • 5 Common Mistakes People Make When Counseling Couples 

    • The Reason Couples Can’t Communicate (& How to Become a World-Class Translator)

    This sounds extreme, but it’s true for me, and it will be true for you… you will become a coach who can save marriages that other counselors have given up on.

  • Your clients want to change. They’re working hard. Trying to grow. Why is nothing changing? Because if you haven’t identified their Primal Question, even strategies that seem “wise” are actually destructive. If you’re not careful, you can help clients take action in the wrong direction.

    In this lesson, you will learn…

    • Why Your Hardest-Working Clients Often Stay the Most Stuck

    • How to Recognize "Kid Logic in Motion" Before It Burns Clients Out

    • 3-Step Pattern Interrupt to Redirect Frantic Energy Into Effective Action

    • The Childhood Survival Strategies That Became Adult Exhaustion Patterns

    Your clients will stop wasting energy on strategies that never satisfy and start choosing actions that actually bring them peace.

  • Most coaches swing between babysitting and bulldozing. They either coddle or crush their clients. I’ll teach you the “Mr. Rogers + Navy Seal” approach that I use to create a safe space AND push my clients to their maximum potential.

    In this lesson, you will learn…

    • The Secret to Being "High Warmth and High Demand" at the Same Time 

    • Why Pure Empathy Creates Paralysis and Pure Confrontation Creates Resentment

    • How to Deliver Hard, Blunt, or Even Painful Truths That Clients Thank You For 

    • Principles of Neuroscience to Rewire Your Client’s Brain

    Great coaching strikes a perfect balance. You'll become the coach who makes clients feel safe enough to be vulnerable and strong enough to take responsibility.

  • Coaches try to act professional and polished, but their own unresolved issues leak into every session and undermine their effectiveness. If you don't lead yourself, you can't lead others. That’s why it’s vital to do your own work and embody the core values and traits of a Primal Question Coach.

    In this lesson, you will learn…

    • Why Trying to "Look Like a Coach" Actually Weakens Your Authority

    • How Your Own Primal Question Shows Up in Sessions 

    • Tips to Live From Your Primal Truth (So You Don’t of Seek Validation From Clients)

    • The Ripple Effect: How Every Answered Question Multiplies Into Hundreds of Changed Lives

    You will become an in-demand coach other coaches turn to for tough cases and crisis situations. 

PILLAR #2: Primal Question Coach [ NAME ] *Series Mike Is Recording From His Office

VALUE: $2,500

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PILLAR #3: Live Masterclass Mondays with Mike Foster

VALUE: $5,000

Can't attend live? Every session is recorded and available within 24 hours.

  • Watch Mike use the Primal Question framework with a live volunteer, so you can see exactly how the coaching conversation flows from the surface-level story to core need to action.

  • Learn to identify when someone is operating from their scramble and how to gently guide them back to their truth. Includes live Q&A for your specific challenges.

  • Discover how to help clients step into the superpower version of their Primal Question. See live demonstrations with different question types.

  • Learn how to apply the framework in group settings, team dynamics, and leadership coaching. Perfect for corporate coaches and ministry leaders.

  • Hot seat coaching sessions where Mike coaches participants live, plus peer feedback and celebration of your certification completion.

PILLAR #4: Primal Question PRO Community

VALUE: $1,000

Lifetime Access to Your Cohort

Connect with 19 other coaches, counselors, and leaders who are mastering the same framework. Share wins, ask questions, get feedback on real client situations, and build professional relationships that last for years.

Pillar #5: Official Certification & Exclusive Licensing

VALUE: $1,000

Upon completion, you'll receive:

  • Official Primal Question PRO Certificate (mailed to you)

  • Digital badge for your website and LinkedIn profile

  • Listing on our Certified Coaches Directory

  • Exclusive permission to use the Primal Question framework professionally…

    • Facilitate Workshops

    • Give Keynotes

    • Host Retreats

Once you’re certified, you have permission to teach, train, or coach with the Primal Question for life.

BONUS #1: Primal Question Digital Training Bundle

VALUE: $280.99

As soon as you sign up, you’ll receive FREE access to…

  1. The Seven Primal Questions Ebook ($9.99)

  2. Marriage Masterclass Ecourse ($79)

  3. Primal Question Growth Accelerator Ecourse ($192)

LIMITED TIME

Bonus #2: First 10 Welcome Box

Value: $100

The first 10 people to register for Primal Question PRO will receive a physical welcome package:

  • Leather-bound Primal Question journal with embossed certification logo

  • Custom Primal Question mug to drink out of during sessions

  • Physical copy of The Seven Primal Questions book

  • Primal Question Branded Pen for session notes

LIMITED TIME

Bonus #3: Legacy Edition 31 Coaching Methods

Value: $5,000

Remember the Legacy Edition of the Primal Question Coach Certification?

If you join this inaugural cohort of Primal Question PRO, you’re going to get access to 31 Coaching Method Trainings from the original program. This is where Mike Foster covers every tool he uses in his practice across different scenarios:

  • Marriage coaching techniques and interventions

  • Leadership development frameworks and conversations

  • Grief counseling approaches using the Primal Question

  • Addiction recovery coaching strategies

  • Corporate training methods and workshop facilitation

  • Team dynamics assessment and conflict resolution

  • And 25+ additional specialized coaching methods

Why this matters: You'll have an arsenal of tools at your disposal, not just the Primal Question. This gives you the confidence to take on clients in any situation, knowing you have proven methods for every scenario.

LIMITED TIME ONLY: In the future, we plan to sell this as a separate course. This may be your only opportunity to get this in-depth training for FREE as a bonus to Primal Question PRO

LIMITED TIME

Bonus #3: Legacy Edition 166 Live Call Recordings

Value: $5,000

In addition to the 31 Coaching Method Trainings, everyone who joins the inaugural cohort of Primal Question PRO will get complete access to all* 166 coaching training and Q&A recordings from the Legacy Edition. This includes:

  • Every live training session Mike conducted over 18 months

  • Every question answered from real coaches facing real challenges

  • Every breakthrough moment captured in real-time

  • Advanced applications of the Primal Question framework

  • Behind-the-scenes insights into Mike's coaching practice

*This does not include the Legacy Edition Client Acquisition Track.

Why this matters: You get to see the "messy" real-world application of everything you're learning. Watch how Mike handles difficult questions, navigates complex client situations, and refines his approach based on real feedback. 

LIMITED TIME ONLY: Same thing here. In the future, we plan to sell this as a separate course. This may be your only opportunity to get these recordings for FREE as a bonus to Primal Question PRO.

Total Value: $22,500+

Primal Question PRO Total Price: $2,500

Inaugural Cohort Discount: $500

Your Investment: Only $2,000

For this cohort only, we’re offering $500 off tuition. This is the only time we are offering this discount, so save your spot today to get the lowest price.

100% Money-Back Guarantee!

I'm so confident that you will love Primal Question PRO, I’m putting my money where my mouth is.

If you attend the program, watch the curriculum, engage with all the materials, and walk away unsatisfied, I will write you a personal check and refund your registration.

Note: If life gets in the way and you can't complete the program due to emergencies or scheduling conflicts, we'll move you to the next cohort. The guarantee is specifically for those who complete all the requirements for certification and aren't satisfied with the results.

Will You Join The Movement?

The truth is, millions of people are hurting.

They shouldn't have to spend a decade in counseling. They shouldn't need a master's degree in psychology to understand themselves. They shouldn’t have to read stacks of self-help books, feeling smarter but unchanged.

When they decide to seek help, they deserve to experience transformation, but too often, they’re not getting it.

Too much of our industry has become "Trauma Karaoke"—getting people to say the right lingo without helping them experience a new level of life.

The Primal Question can change that, but I can't help everyone on my own.

I recently did 30 sessions and 2 Keynotes in one week. I’m beyond my capacity. That's why I want to equip you, so we can help more people together.

You have a choice:

Keep focusing on branches instead of the roots? Keep confusing clients with complex theories? Keep telling clients that “change just takes time”?

Or learn a simple tool that creates transformation, FAST.

The people in your community are waiting for someone who can help them get unstuck. Someone who sees past surface problems to the root. Someone who can help them experience breakthrough in 1 hour.

That someone could be you.

The cohort starts Monday, October 6th.

Registration closes Friday, October 3rd, at midnight Pacific.

Only 20 spots available.

Grab your spot today for $500 off with code PQPRO500.

"The Seven Primal Questions is literally, it's a beacon of light to those who are lost, period."

- Jon Stewart

Frequently Asked Questions

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  • No problem at all. Every session is recorded and available within 24 hours. While I encourage live attendance for the real-time Q&A and interaction, you can complete the entire certification by watching recordings.

  • You don't need extensive experience, but this certification is designed for people who are already helping others in some capacity—whether as coaches, counselors, pastors, or leaders. The framework is simple enough for beginners but sophisticated enough that seasoned professionals get tremendous value from it. In fact, if you are already coaching others, the Primal Question will make every tool in your toolbelt 10x more effective because you can tailor the same tools to your client’s Primal Question.

  • Absolutely! In fact, I encourage you to start implementing immediately. The Primal Question framework integrates seamlessly with whatever approach you're currently using—it doesn't replace your methods, it enhances them.

  • Not at all. While we cover individual coaching extensively, I’ll also train you to use the framework in group coaching, workshops, keynotes, and team environments.

  • The Legacy Edition was a 4-month intensive program with 3 live calls per week. It included an extensive business track to teach coaches how to start from scratch and scale a multi-six-figure business. The investment for the Legacy Edition was $9,800.

    Primal Question PRO is a streamlined 4-week certification with 1 call per week, focused specifically on mastering the Primal Question framework and applying it to YOUR context, rather than building an entire coaching business from scratch.

    Primal Question PRO is a quarter of the price at $2,500.

    HINT: After you purchase Primal Question PRO, you will have a One-Time-Only chance to purchase the entire Business Track for only $997.

  • Yes, but not at this price. Future cohorts will return to $2,500, and I don't expect to offer this inaugural discount of $500 off ever again.

  • Yes, at checkout, you can choose to pay in full, or you can split it into 2 payments of $1,000.

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  • No. Primal Question PRO will teach you how to transform lives in a way that spreads word-of-mouth marketing. This is the biggest lever to scale your business, but we will not dive into business strategies or tactics like marketing, packing, sales, etc.

    HINT: After you purchase Primal Question PRO, you will receive a One-Time-Opportunity to purchase the entire Business Track of the Legacy Edition for only $997. This offer is only available for people who buy PQ PRO, and it is only available immediately after you sign up for PQ PRO.

  • You need to watch all of the curriculum videos and attend all 5 live sessions (or watch the recordings if you can't attend live). You also need to read The Seven Primal Questions book. That's it—no tests, no complicated assignments.

    My goal is to make sure everyone who wants to train, coach, or lead with the Primal Question model has an in-depth knowledge beyond the book so that you don’t use it incorrectly.

    Completing the curriculum and joining the live calls will equip you to use the framework effectively.