Become a Certified Primal Question PRO In 4 Weeks

Transform Every Client Faster With 1 Simple Framework

No offense… but coaches & counselors take WAY too long to help their clients transform.

Primal Question PRO is a 4-week certification that trains you to accelerate growth for every client, so you increase retention, referrals, and your rates. Sign up for our next cohort to learn the easy-to-use framework for helping anyone…

  • Spark an “aha moment” in a 15-minute conversation

  • Get more clarity in 1 session than in 1 year of counseling

  • Unpack 1000 insights, so they work with you for years

When You Don’t Have a Simple, Effective Framework to Rely On, You…

  • Confuse your clients with complex theory

  • Circle the same issues with no growth

  • Feel like you’re guessing in every session

  • Worry you’re not actually helping

  • Undercharge due to lack of confidence

  • Lose clients after just 3-6 months

  • Struggle to keep your practice full

  • Quietly wonder if you should change careers

QUICK QUIZ: IS THIS FOR YOU?

Primal Question PRO is for People Who Want to Help People Transform Their Lives

1. Are you a Professional Coach or Counselor who wants more effective tools to serve your clients? I designed this specifically for people like you! You’ll learn how to slice through the confusion and quickly spot the root issue hidden beneath your client’s presenting problem—so you can create “aha” moments in every session that actually lead to change.

Why this matters: When you have a repeatable framework for helping every client transform, they stay for years and refer their friends. This helps you fill your practice, create a waitlist, and raise your rates, so you can earn what your work is worth.

2. Are you a Corporate or Ministry Leader who feels ill-equipped for the “coaching moments” that arise on your team? This certification will equip you to handle these crucial leadership moments like a pro. Even if you only have 10 minutes between meetings or after a Sunday service, you’ll know how to get straight to the root issue, offer breakthrough insights, de-escalate anxiety, and resolve team conflict quickly.

3. Are you an Everyday Guide who wants to make a meaningful impact in the lives of others? There’s nothing worse than wanting to help your friends or “mentees” but watching them stay stuck. This certification will give you a powerful framework to help anyone uncover the deeper “why” behind their struggle and map out a simple growth plan, so they can finally move forward. 

BOTTOM LINE: If you want to become GREAT at helping people heal & grow, Primal Question PRO is for you!

Once You Master the Primal Question Framework, You Will…

  • Have a foundational tool for helping any client

  • Rely on a proven process instead of guesses

  • Help clients understand their inner world

  • Gain confidence in your ability to help others

  • Retain clients longer because they see results

  • Get more referrals from happy clients

  • Create a waitlist because word spreads

  • Raise your rates because your work is worth it

Ready to Become Known for Transformation?

Join the FIRST Cohort On
September 1, 2025!

  • Most programs are either too long or too rushed.

    5-12 month trainings are a massive commitment of time and energy, but 2-day intensives feel like drinking out of a fire hose. This 4-week format gives you time to absorb the content, practice the framework in real life, and ask questions that come up, so you feel equipped by the end of the month.

  • Get the best of both worlds: live interaction and on-demand training.

    • On-Demand Training: The core content is recorded, so you can watch it at your own pace.

    • Weekly Zoom Calls: You’ll attend weekly calls where you can ask questions and watch Mike Foster coach people live, so you can see the Primal Question in action.

    • 24/7 Community: You will be added to an online community of 20 others in your cohort, so you can cheer each other on, share ideas, and ask questions.

    This format ensures you can move at your pace without missing the power of community and mentorship.

  • No travel. No time away from your practice or family. You can complete the training from anywhere—on your schedule. Everything is recorded, accessible, and designed to fit seamlessly into your real life.

  • You won’t be doing this alone.


    You’ll join a cohort of like-minded coaches, counselors, and leaders who are also committed to transformation. Expect encouragement, collaboration, and the kind of real-time feedback that helps you integrate the model with confidence.

Meet Your Instructor

Known as the Mr. Rogers of personal development, Mike Foster is a best-selling author, speaker, and executive coach who empowers others to turn their setbacks into superpowers.

  • Creator of The Seven Primal Questions

  • Coach to CEOs, Reality Stars, & Grammy-winners

  • Your Primal Question PRO Trainer!

His work has been featured in The NY Times, Good Morning America, and FOX News. He lives in San Diego with his wife of 30 years and their 2 fluffy dogs, and he can’t wait to help you become a world-changer.

Alright, I know what you’re probably wondering…

Why Does the Primal Question Framework Work?

Great Question. I’m so glad you asked!

Most coaches & counselors focus on surface-level issues.

They help clients change their behavior or process emotions. This is not bad! Clients can experience some growth from this. The problem is, it’s not DEEP enough. Why focus on behaviors and emotions when you could focus on what's driving them?

The Primal Question Framework is powerful because it’s laser-focused on one thing: Unmet Needs.

Your client’s Apex Emotional Need (a.k.a. their Primal Question) drives 99% of their life. Until it’s addressed, it will keep showing up in different ways. That’s why clients stay stuck in the same patterns, even after years of work.

Primal Question PRO equips you with a simple framework for addressing this need, so your clients experience growth in just a few sessions and keep working with you for years.

What Makes the Primal Question Different?

Primal Question

  • Simple: The Primal Question uses clear language that clients immediately “get”. This clarity leads to massive action, which is the only thing that creates change in our lives.

  • Effective: The Primal Question has “torque” because it focuses on unmet needs. This is the root of your client’s problem, which is why focusing on this 1 thing changes everything.

  • Pervasive: This 1 question is packed with 1000 insights. It touches every relationship, all performance, and all emotional health, which means you can help each client for years.

Other Models

  • Confusing: Most models are complex and packed with jargon. Even if you understand them, their power gets lost in translation, so your clients don’t change.

  • Surface-Level: They focus on behavior change and processing emotions instead of the core issue driving them. That’s why clients keep circling the same issues over and over.

  • Isolated: Other models specialize in one area of life, which means you can only serve clients in that lane. When they grow beyond it, the engagement ends.