Change Lives for a Living!

The Only 3 Skills You Need to Build a Thriving Coaching Practice

You're already the person people come to.

The friend who asks the real questions. The one they call when they're stuck. You've probably wondered: could I actually do this for a living? Yes — and it doesn't require a fancy degree or a following on Instagram.

Join Mike Foster live on August 24 to learn the only 3 skills you need to change lives for a living.

In This Free Training, You Will Learn:

The 3-step map Mike Foster uses to guide every coaching session, so you never sit across from a client wondering, “Am I doing this right?”

2 common mistakes that create mediocre coaching conversations (and why some of the most “reputable” frameworks often leave clients unchanged).

The 92% statistic that explains why coaches with zero online presence often out-earn coaches with thousands of followers.

What one Primal Question Coach did (instead of marketing) that landed him workshops with Nike, Kaiser, and the College Football Hall of Fame.

How to create client opportunities from daily interactions — turn dinner parties, bleacher chats, and post-church small talk into potential clients.

2 pitfalls to avoid when leading a discovery call (and how to invite someone into coaching so it feels like a gift instead of a pitch).

Why you don’t need internet marketing — how the most successful coaches fill their calendars through powerful conversations.

Join Live to Get 2 New Resources — Free!

Everyone who joins live will get The Go-To Questions Primal Question Coaches Use — the exact questions Mike Foster uses to open, deepen, and close his sessions. You’ll also receive his Free Discovery Call Guide: the key components of leading an initial call that lands clients.

Both are only available live during the webinar.

Your Hosts

Mike Foster is an executive coach and the author of The Seven Primal Questions. For more than 20 years, he’s coached high-performing leaders — Fortune 500 executives, Chick-fil-A operators, founders, and pastors — and built a seven-figure coaching practice. He’s since trained and certified 300 coaches in the Primal Question framework, helping people who love helping people turn that calling into a living.

Mike Foster

Leigh Smith is a speaker, coach, and Director of Coaching and Certification for Primal Question. With a Master’s degree in Counseling and years of experience in coaching, leadership, and personal transformation, Leigh brings warmth, insight, and a deep belief in the power of being truly known. She trains and mentors Primal Question coaches, equipping them to help others experience lasting transformation.

Leigh Smith

What Our Clients Are Saying About the Primal Question Model

“Life-changing and unlike anything else out there.”

— KIM JOHNSON
Certified Coach

“Want a way to really get to the root of what your clients are wrestling with — and help them highlight their gifts at the same time? Look no further.”

— LAURA BONICH
Certified Coach

“As a licensed therapist, I’m always looking for tools to better serve my clients. Mike nailed it — my couples and individual clients will definitely benefit.”

— LORI PEARRING
Certified Coach & Licensed Therapist

“PQ PRO has moved me farther along than all the other therapy and coaching trainings I have done — and in a much more effective way.”

— KAILYN MATTKE
Certified Coach

It’s given me language for my story and clarity for how to help others find theirs. It’s changed the way I coach, lead, and love.

— Wayne Williams
Certified Coach

“PQ accelerated my coaching ability to a level I didn’t know existed.”

— STEPHEN MCINTOSH
Certified Coach

“PQ is life-changing. It has helped me in my own life, my family, and my marriage — I truly do see differently now.”

— PAMELA SULGER
Certified Coach

“It definitely brings a breakthrough — generally in the very first session.”

— MINOLI HATHTHOTUWA
Pastor & Certified Coach

Do You Feel Called to Help Others?

Join us for 45 minutes to learn the 3 skills to turn your passion for helping others into a meaningful side hustle or full-time next chapter!